Following up on my earlier posts about Peter Drucker quotes to energize your work week (and beyond), this new post concentrates on quotes covering a 50-year period on topics that will never lose their importance:

Change

“Business is society’s change agent.” – The Executive in Action, 1996

“An organization must be organized for constant change.” – The Daily Drucker, 2004

“It is therefore a central 21st- century challenge for management that its organization become a change leader.” – Management Challenges for the 21st Century, 1999

“The most effective way to manage change successfully is to create it.” – A Functioning Society, 2003

“To survive and succeed, every organization will have to turn itself into a change agent.” – A Functioning Society, 2003

“One cannot manage change. One can only be ahead of it.” – Management Challenges for the 21st Century, 1999

Decisions

“Every decision is risky: it is a commitment of present resources to an uncertain and unknown future.” – The Daily Drucker, 2004

 “A decision will not become effective unless needed actions have been built into it from the start.” – The Daily Drucker, 2004

 “Planning is frequently misunderstood as making future decisions, but decisions exist only in the present.” – Peter Drucker’s Five Most Important Questions, 2015

 “Nobody in the world is as good at making decisions as the Japanese.” – Managing for the Future, 1990

 “Decision making is a time machine that synchronizes into a single time – the present – a great number of divergent time spans.” – Management: Tasks, Responsibilities, Practices, 1974

Marketing

“Marketing starts with all customers in the market rather than with our customers.” – Managing for the Future, 1990

“Marketing is the distinguishing, the unique function of Business.” – The Practice of Management, 1954

“A major decision underlying marketing objectives is market standing.” – Management: Tasks, Responsibilities, Practices, 1974

“Of the top marketing lessons for the highly competitive twenty-first century, the most crucial one is that buying customers doesn’t work.” – The Daily Drucker, 2004

“Despite the emphasis on marketing and the marketing approach, marketing is still rhetoric rather than reality in far too many businesses.” – Management: Tasks, Responsibilities, Practices, 1974

All of the above books are worth exploring. Some are well known; others (particularly A Functioning Society) are more under-the-radar. I hope the explorations provide clarity and forward-thinking to your life and work!

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