Living in More Than One World,

The Blog of Bruce Rosenstein

Jack Bergstrand, Peter Drucker and the Innovation of Information

In his February 24 opinion piece for, Why New Technology Demands New Business Models, Jack Bergstrand writes that CIOs (Chief Information Officers) are in a perfect spot to identify and lead significant innovation in their organizations. Yet the from-all-corners and at-all-times demands of their jobs make this a difficult proposition.

The solution, Bergstrand believes, is to apply Peter Drucker’s work on innovation to the technology issues that were barely in existence when Drucker was writing, such as social media and cloud computing. “He had brilliant insights about innovation,” Bergstrand writes, “that can help CIOs take the right risks on new technologies and avoid the failures that ultimately sank so many dotcom companies.”

Bergstrand is founder and CEO of the consulting company Brand Velocity.…

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Laura Goodrich and the Art of Seeing Red Cars

The most valuable books for personal transformation are often short, practical and to-the-point. That is an apt description of Laura Goodrich’s just-released Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future. Laura is the co-owner of On Impact Productions; and also a consultant, radio/TV/film host and a fellow Berrett-Koehler author. You can read a free excerpt from her book and see her new promotional video at her page on the B-K website. I met Laura last June at the B-K Authors Cooperative Marketing Workshop. I wasn’t surprised that her book is full of solid, actionable advice, because in one of the exercises during the workshop, we were in the same “co-consulting” group to briefly discuss areas in our professional lives that we wanted to work on.…

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The Energetic Tony Schwartz

Many of us sense a gap between where we are now, and where we’d like to be, personally and professionally. If you’re in that category, the January 31 post from Tony Schwartz, The Exhilarating Power of Purpose, makes for inspirational reading. In a mini-biography, Schwartz details his journey from frustration to fulfillment. His earlier career was totally based on writing. Now, he still writes — The Way We’re Working Isn’t Working was a bestseller last year – and he is also the CEO of  his own company, The Energy Project. I don’t know him personally, but I still treasure my inscribed copy of his book What Really Matters: Searching for Wisdom in America.…

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