In these destabilizing times, we need constant help to think in different, more creative ways. The advertising world has long excelled at delivering concise, catchy information in multiple formats. Paul Arden, the longtime executive creative director of the British agency Saatchi & Saatchi, was a master of the art. I was saddened to discover recently that he died in 2008. I reviewed one of his books, It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best-selling book by Paul Arden, for USA TODAY in 2003. After the review ran, I received a gracious handwritten note in the mail from him, thanking me for what I had written.

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