Living in More Than One World,

The Blog of Bruce Rosenstein

Peter Drucker’s 1964 Commencement Address: The Knowledge Revolution

Many notable people will be delivering commencement addresses on campuses across the country this month. But it is worth looking back to May 31, 1964, when Peter Drucker delivered the commencement addresses at the University of Scranton, in Scranton, Pa.  I was born and raised there, and in 2010 I wrote about my return to the city in May of that year, to give a presentation about my book based on Drucker’s work.
The June 1, 1964 edition of The Scranton Times published a transcript of Drucker’s talk, though it is not online. (However, the Drucker Archives has an online photo of his honorary doctorate degree.) While congratulating the all-male graduates – the school began admitting women in 1972 – he reminded them of the responsibility to put their knowledge to work for the benefit of as many people as possible.…

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Drucker, Dylan and The Beatles

What did Peter Drucker have in common with Bob Dylan and The Beatles? More than you might initially think. All were/are at the top of their fields; all were/are prolific, serious innovators. They also changed their initial styles of expression from their early to more mature work.
Beyond that, there are interesting geographic angles. Drucker, who was born in Vienna, Austria in 1909, began working as a clerk apprentice, and studying law at Hamburg University, in Germany, in 1927. This was a formative time for him, which included being introduced to great works of literature by a local librarian, and also attending the opera on a student ticket to hear what became a life-changing work, Verdi’s Falstaff.  Thirty- three years later, in 1960, The Beatles left Liverpool and did their own apprenticeship in Hamburg; playing grueling hours in the city’s gritty clubs.…

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