Part of the genius of this book is broadening the content beyond the people we normally associate with Economics as a discipline and field of study (Adam Smith, Karl Marx, Joseph Schumpeter and so on), to those from other disciplines who have had impact on the field, such as Michael Lewis, Eric Brynjolfsson & Andrew McAfee, Jane Jacobs and John C. Bogle. The centrality of people, as well as institutions and disciplines, shines throughout, especially in the entries on such titles as Gary Becker’s Human Capital and Elinor Ostrom’s Governing the Commons.
BK is unique, for many reasons. Publishers Weekly recently ran a feature story that captures some of the magic, while outlining some of BK’s new releases and initiatives. Steve Piersanti, the founder/President/Publisher, has posted an informative “Letter from the Publisher: On Berrett-Koehler’s 25th Anniversary.” On Steve’s BK site page, the company is described as a “leading independent publisher of progressive books on current affairs, personal growth, and business and management.” For an idea of just how progressive and unique BK is, read the new Berrett-Koehler Constitution.
The success of that interview, conducted over four hours the night before his keynote, and the subsequent article, emboldened me a couple of months later to finally start on an idea I’d had for quite some time, to write a book about Drucker and the individual, as opposed to Drucker and the organization.