Living in More Than One World,

The Blog of Bruce Rosenstein

Rob Jolles on Why People Don’t Believe You…And What You Can Do About It

In a world where more people are or will be participating in some form of the Gig Economy, it can seem like everyone is spending more time selling and marketing to everyone else. However, few are prepared for how to build consistent credibility and confidence, confront fear and dread, and believably present our ideas to others, whether individuals, groups, or audiences.

Enter Rob Jolles, a master-communicator who builds on his lengthy career in sales, sales training, professional speaking, and coaching in his newly-published, sixth book, Why People Don’t Believe You…Building Credibility from the Inside Out. He honors the fact that for most readers, time is precious and limited.

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Reflections from the Berrett-Koehler 2018 Book Marketing Workshop

There are many differences between marketing a book, and, for instance, an automobile. But perhaps the biggest is that books have an author (or authors) who must be active in marketing not just a physical or digital representation of their work, but a part of their very being as an individual.

Photo credit: Bigstock

This can lead to ambivalence among authors about the personal tasks in marketing, yet some considered it more doable after the intensive two-day Berrett-Koehler 2018 Marketing Workshop, held July 19-20 in Arlington, Va. The event was open to both BK authors and prospective authors.

It was meaningful for me on many levels, especially because it marked 10 years, almost to the day, since BK accepted my first book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life.

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