In a world where more people are or will be participating in some form of the Gig Economy, it can seem like everyone is spending more time selling and marketing to everyone else. However, few are prepared for how to build consistent credibility and confidence, confront fear and dread, and believably present our ideas to others, whether individuals, groups, or audiences.
There are many differences between marketing a book, and, for instance, an automobile. But perhaps the biggest is that books have an author (or authors) who must be active in marketing not just a physical or digital representation of their work, but a part of their very being as an individual.
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This can lead to ambivalence among authors about the personal tasks in marketing, yet some considered it more doable after the intensive two-day Berrett-Koehler 2018 Marketing Workshop, held July 19-20 in Arlington, Va. The event was open to both BK authors and prospective authors.