Living in More Than One World

On January 26th I had the honor of speaking at a Drucker Business Forum event in Pasadena, California: Living in More Than One World: Bruce Rosenstein in Conversation With Shannon Barnes. Shannon, a senior advisor for the EDGE group, was a great conversation partner/moderator, and his multidimensional life story was a perfect complement to the idea of living in more than one world.
The forums (free, but registration required) are produced by the Drucker School. They are a valuable combination of education and networking, especially during the continental breakfast before the program. The forums are for Drucker alumni, and other members of the Los Angeles-area business and professional community.
Some are held in Los Angeles, but others, including this one, are in Pasadena, co-presented by the flagship Southern California Public Radio (SCPR) station, 89.3 KPCC, at an impressive venue that is part of their building complex, The Crawford Family Forum. The latter’s website describes it as a “welcoming, non-partisan, knowledge-building space where Southern Californians of all backgrounds can engage in the face-to-face exchange of knowledge and ideas that is becoming increasingly rare in the digital era.”
The idea of living in more than one world, developing and nurturing multiple and diverse areas of your life (inside and outside the workplace), resonated with the audience. It was apparent from their questions during the Q&A, and in discussions afterwards at the book signing. Some had been even been students of Peter Drucker.
Participating was especially gratifying, given some of the high-profile previous speakers, such as Howard Schultz, Gretchen Morgenson and Nobel economics laureate Michael Spence. Future speakers include Rick Wartzman, the executive director of the Drucker Institute, on February 23.
After the event ended, I told Mark Crowley, KPCC’s vice president and general manager (and a Drucker School alum) about my background in college radio and with the Voice of America, and asked him for a tour, which was fascinating. Check out the station’s website for digital offerings, or to listen live. And if you live in Southern California, make it a point to attend a Drucker Business Forum this year. You never know where it may lead.

One of the best examples of a multidimensional person living in more than one world is Chuck Leavell. He is probably best known as a top-level pianist who has played with The Rolling Stones for nearly 30 years and was with the Allman Brothers Band before that. He has also led his own band, Sea Level, and his discography is jaw-dropping. But as his recent bylined piece, A Rock ‘n’ Roll Tour de Forest, in The Wall Street Journal shows, he also operates on many other important levels: operator (with his wife, Rose Lane) of a tree farm in Georgia, conservationist, environmental/sustainable development advocate, author and tech entrepreneur.
His recent TedXAtlanta video about balance in life and balance in development demonstrates the personal characteristics that have made him a success: he comes across as passionate, articulate, genial and informed. Although I never met him during my music world days, I’ve known about him since the beginning of his music career in the early 1970s. I’m sure he meets and interacts with a fascinating diversity of people in each of his roles, and that his involvement in so many worlds feeds an intense intellectual curiosity.
It’s encouraging that he has attracted so much attention. His most recent book, Growing a Better America, was published earlier this year. In recent weeks, besides the WSJ piece, there has been a New York Times college football-themed blog post interview with him, Postcard From Alabama: Playing for the Stones, Rooting for the Tide; and Chuck Leavell On Piano Jazz, a recent piece on NPR.org that includes his enjoyable and informative 2003 interview/music appearance on Marian McPartland’s Piano Jazz. We should all be grateful that Leavell is truly living in more than one world.

Today’s post has two aims: to point towards my two recent guest posts, and to thank the people who provided me the opportunities to write them.  The more recent is An Appreciation of the Life of My Father, Paul Rosenstein (1916-2011), on Santo (Sandy) Costa’s Humanity at Work blog. My dad died at 95 on August 5th, and I think Sandy’s blog is the perfect forum for me to celebrate the life of a man whose work ethic meant that he did not retire until he was 92. Sandy has written a terrific book, also called Humanity at Work, which shows him to be a wonderful example of the Living in More Than One World principle.
In that same category is his colleague Dianne Legro, whom I got to work with during the planning for publication on the blog. She exemplifies emotional intelligence in action.
During the summer, my post Building a Framework to Embrace the New and Expand Your Horizons ran on the SLA Future Ready 365 blog. However, it started life as an entry in 2011 Best Practices for Government Libraries, the excellent publication produced and edited by Marie Kaddell of LexisNexis. Marie was also the person who chose to include it as a group of guest posts for SLA. She has provided me with writing opportunities before, including guest posts on her Government Info Pro blog, and also an entry in 2010 Best Practices for Government Libraries. And she also provided me with the opportunity to do one of my favorite author presentations, giving the keynote for a government librarians event last year at the National Press Club, in Washington, D.C., The New Face of Value: Creating and Sustaining Value in Your Professional and Personal Life.
So I am happy to begin my work week with a big thank you and shout out to the generosity of Sandy Costa, Dianne Legro and Marie Kaddell!

I’m always on the alert to learn about people who live multidimensional lives. By all accounts, Dr. Robert Buckman fit that description perfectly. He was, among other things, an oncologist, professor, writer, broadcaster and humorist. Unfortunately, he died in his sleep on October 9 at 63, on an airplane returning from England (his country of birth) to Canada, where he lived for the last 25 years of his life. Since 1979, he coped with life-threatening illnesses and still managed a whirlwind schedule. From everything I’ve seen, he touched a lot of lives in person, in print, on television and through videos made with John Cleese, of Monty Python fame.
I had never heard of Robert Buckman before two weeks ago, but I’ve found the accounts of his life to be very moving. I had just arrived in Toronto to do a presentation the next day at The University of Toronto’s Rotman School of Management. I read obits/tributes to him in the Globe and Mail, Toronto Star (for which he was once a columnist) and the National Post.  There have also been pieces in the UK by The Guardian (written by Terry Jones, a Monty Python alumnus with whom Buckman had been working in the UK), The Independent and no doubt others.
When I got back to my hotel the next evening, I began to watch a show about cancer research featuring Dr. Siddhartha Mukherjee, author of The Emperor of All Maladies, on The Agenda with Steve Paikin, on Canada’s TVO network. During the show, I was stunned to see Dr. Buckman appear as a panelist. I figured that it must have been a rerun, but it turns out that he had been a frequent guest, and had taped this appearance right before he flew to the UK. Paikin wrote a nice tribute, Remembering Rob Buckman, on the TVO website. Buckman seems like he would have been a great person to know. And had I not been in Toronto for those two days, I may never have heard of him at all.

Living in more than one world can be demanding. One of the Peter Drucker-related life lessons I’ve applied is to revise my schedule of activities when new realities demand it. That’s why I am resuming writing my blog, after not blogging since late June.

It’s been a whirlwind summer. Shortly after my presentation at the SLA Annual Conference in Philadelphia came an intensive, six-week teaching semester for the course The Special Library/Information Center, at the Catholic University School of Library and Information Science. The students completed two major papers: a site visit at a Washington, D.C.-area special library, as well as a Virtual SLA project, in which they followed online, after the fact, and reported on the SLA Annual Conference. In one part of the paper, each student had to interview two librarians who had been at the conference, but whom they did not know previously. A major highlight of the course was the 16th Special Libraries Symposium, where a panel of local librarians met with the class and special guests to discuss their career journeys and the state-of-the-art in the profession.

While teaching I was also working on my first complete issue (the forthcoming Winter 2012, which will be out in mid-December) as Managing Editor of Leader to Leader. I’m learning a lot every day and interacting with a whole new set of people within and related to the leadership world. There are many deadlines involved, but I have always prided myself on making them in a timely fashion. In this I agree with Drucker, who once told me that “deadlines are sacred.”

Sadly, the summer also saw the illness, and eventual death, of my 95 year old father, Paul Rosenstein. His funeral, in Scranton, Pa., where I was born and raised, was a deeply moving experience. I will write more in the future about his great, long life.

Now blog writing beckons again. If anyone else had a similar experience of adapting to new schedules, demands and routines this summer, I’d love to hear about it!

If you are attending the SLA Annual Conference in Philadelphia next week, I hope you’ll consider participating in the session I’ll be presenting on June 15th, from 10:00-11:30 AM, Creating Your Future the Peter Drucker Way. On this post, I’ll provide a sneak preview, and why I think it is important for information professionals to hear this message. I recently wrote a guest post for the Government Info Pro blog, 25 Years of Drucker, discussing Drucker’s role in helping to create my future when I was a library school student in 1986, leading to my 2009 book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life.  Chapter 3  is “Creating Your Future,” which begins with the following Drucker quote, from Management: Revised Edition, which I reviewed for USA TODAY in 2008: “The purpose of the work on making the future is not to decide what should be done tomorrow, but what should be done today to have a tomorrow.” He also advised to identify and take advantage of “the future that has already happened.” What are the current trends that affect your professional and personal life, and what are the implications for the future? What can you start doing right now to remain relevant in your workplace and in the profession? Many people are getting close to retirement, or could be downsized, or have their library closed down. You may decide to reinvent your life and career by tapping into your willingness to change, and learning from your existing networks and new ones you can create. Giving this presentation, which will also include my 21 minute video interview with Drucker, conducted seven months to the day before he died, at 95, in 2005, has another special meaning for me. Drucker gave one of the keynotes at the SLA Annual Conference in Los Angeles in 2002, and I interviewed him for a feature story in USA TODAY the night before his address. I’d like to think that he would be pleased that things have come full circle, and that his future-oriented ideas will have another opportunity to influence the lives of SLA members.

In these destabilizing times, we need constant help to think in different, more creative ways. The advertising world has long excelled at delivering concise, catchy information in multiple formats. Paul Arden, the longtime executive creative director of the British agency Saatchi & Saatchi, was a master of the art. I was saddened to discover recently that he died in 2008. I reviewed one of his books, It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best-selling book by Paul Arden, for USA TODAY in 2003. After the review ran, I received a gracious handwritten note in the mail from him, thanking me for what I had written. That book and its 2006 follow-up Whatever You Think, Think the Opposite are both stimulating sources of disruptive thinking that can help us get unstuck inside and outside the workplace. They are especially relevant if you are working in or aspire to work in fields that require daily creativity. Both are small-format paperbacks, beautifully designed and reminiscent both in word and image of some of Marshall McLuhan’s classic work. You really have to see the layout and typography to get the full effect, but here are some Arden-isms to consider…  From It’s Not How Good: “Don’t Look for the Next Opportunity. The One You Have in Hand is the Opportunity.” “If You Get Stuck, Draw With a Different Pen.” “When It Can’t Be Done, Do It. If You Don’t Do It, It Doesn’t Exist.” From Whatever You Think: “It’s Not Always Good to Have Ideas.” “Mum! I’ve Failed My Exams. Disaster? It’s An Achievement.” A particularly relevant example of opposite thinking appears on pages 10-11. People told Allen Lane, who founded Penguin Books (the publisher of Whatever You Think) in the mid-1930s, that a high-quality, low-priced paperback publishing venture would not work. Arden says that practically the whole world of publishing and retailing was against Lane and his idea, yet he prevailed and Penguin became a huge, trendsetting success. In that spirit, carve out some time this weekend for opposite thinking, and follow where it leads.

The most valuable books for personal transformation are often short, practical and to-the-point. That is an apt description of Laura Goodrich’s just-released Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future. Laura is the co-owner of On Impact Productions; and also a consultant, radio/TV/film host and a fellow Berrett-Koehler author. You can read a free excerpt from her book and see her new promotional video at her page on the B-K website. I met Laura last June at the B-K Authors Cooperative Marketing Workshop. I wasn’t surprised that her book is full of solid, actionable advice, because in one of the exercises during the workshop, we were in the same “co-consulting” group to briefly discuss areas in our professional lives that we wanted to work on. I found her to be genuinely thoughtful and interesting/interested, while helping me to think about new ways to approach problems. That’s a big premise of her book: how we think about what we want in life determines not only how we act – or don’t act – but also what we create and receive, personally and professionally. We get more of what we focus on, and for many of us, we focus on what we don’t want, rather than what we do want. She covers both the personal and organizational levels, with exercises to help you determine your passions, interests, goals and values. What particularly interests me is her material on being well-rounded. Her added focus on family and friends, health/fitness, personal finance, spirituality/faith, volunteerism and other areas provides a strong added dimension beyond the workplace. Dr. Ellen Weber, a brain researcher who is interviewed in the book, also has an interesting post about it in her new Forbes blog, Mind Makeover. One final note: the company you keep has an effect on how you think and view the world. Remember this Goodrich suggestion from Seeing Red Cars this weekend and beyond: “Hang around with people who have very positive thinking.”

Many of us sense a gap between where we are now, and where we’d like to be, personally and professionally. If you’re in that category, the January 31 post from Tony Schwartz, The Exhilarating Power of Purpose, makes for inspirational reading. In a mini-biography, Schwartz details his journey from frustration to fulfillment. His earlier career was totally based on writing. Now, he still writes — The Way We’re Working Isn’t Working was a bestseller last year – and he is also the CEO of  his own company, The Energy Project. I don’t know him personally, but I still treasure my inscribed copy of his book What Really Matters: Searching for Wisdom in America. I went to a talk he gave in April, 1996 at Marble Collegiate Church in New York City, where the pastor for 52 years was Norman Vincent Peale, author of the classic The Power of Positive Thinking. The paperback of Schwartz’s book had just been published, and the talk was given in a sort of annex/church basement, for a weeknight lecture series. He interviewed and profiled many people for What Really Matters in a highly personal cross-country odyssey to learn more about personal growth, human potential and mind-body work; including Ram Dass, Betty Edwards, Michael Murphy, Helen Palmer and Ken Wilber. Another interviewee was the pioneering sports psychologist Jim Loehr. Years later, Schwartz became a business partner in Loehr’s company, Human Performance Institute, and a co-author with Loehr of the bestseller The Power of Full Engagement, in 2003. (I reviewed Loehr’s Stress for Success for USA TODAY in 1997.) Eventually, Schwartz made the leap to starting The Energy Project. In his post, he says that the joy and satisfaction he gets from running the business reinvigorated his writing, which somewhat surprisingly, he had come to dread. In the inscription to me when I bought a copy of What Really Matters at his talk 15 years ago, Schwartz wrote “To Bruce-Hoping this serves your journey! Warmly, Tony Schwartz.” Thanks, Tony; it did, and it still does.

I have been intently reading an advance copy of My Life in Leadership: The Journey and Lessons Learned Along the Way, the powerful new memoir by Frances Hesselbein, President and CEO of the Leader to Leader Institute. The book details the life of an initially reluctant leader from Johnstown, Pa., who rose through the ranks of the local leadership of the Girl Scouts of the USA to eventually serving as the national organization’s CEO. During those years, Frances worked with Peter Drucker, who did considerable pro bono work for the Girl Scouts after the two met for the first time in 1981. His followers will particularly enjoy the chapter “My Journey with Peter Drucker.” Frances relates how he helped transform the organization, urging it to view itself “life size.” (This is sound advice for all us, personally or organizationally.) After retiring as CEO, she became one of the co-founders of the Peter F. Drucker Foundation for Nonprofit Management, now the Leader to Leader Institute. The story of that organization is well-told here. However, it is her leadership of the Girl Scouts, and the personal self-development that it produced in her, going back to her days as a Troop Leader, that remains the moral center of the book. Yet her many years of work with that organization, and with Drucker, are still only part of the book’s message. There is a lot about her family and her work with the U.S. Army and other organizations. Jim Collins, author of Good to Great, wrote the compelling foreword, and Frances also discusses nearly 30 years of working with Marshall Goldsmith, long before he became a best-selling author. I am really honored that in 2009, Frances wrote the foreword to my book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. As with Peter, she has been a longtime, worldwide agent of inspiration and transformation. The two also represent something else: contributing mightily to the world long beyond traditional retirement age. My Life in Leadership is a great vehicle for sharing in her learning, lessons and experience.