Living in More Than One World

William A. Cohen, one of the most astute writers on the work of Peter Drucker, has released his third Drucker-related book in the past five years: Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker. He was Drucker’s first executive PhD student, in the 1970s, at what is now the Peter F. Drucker and Masatoshi Ito School of Management at Claremont Graduate University, in California. Now he has combined his own background in marketing with his extensive knowledge of and insight into Drucker’s work. The terrific foreword to the book is by Philip Kotler, the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, often called the “father of modern marketing.”  Kotler reveals that upon first meeting Drucker, they discovered a mutual, serious interest in Japanese art.
I’ve known Bill Cohen since 2007, a year before the publication of his first Drucker-focused book, A Class with Drucker: The Lost Lessons of the World’s Greatest Management Teacher, and two years before my book Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. Both of us participated in the Drucker Authors Festival at the Drucker-Ito School in 2010. Bill exemplifies a fascinating aspect of so many Drucker followers: they are high-achieving, very well-rounded people. Among other things, he is a retired Air Force major general, and a highly prolific author with an extensive background in both business and academia. He is now president of the California Institute of Advanced Management.
In Drucker on Marketing, Cohen collects, analyzes and synthesizes Drucker’s most important thoughts on the subject, and shows how they have applied to specific business cases and can be applied in your own business, now and in the future. His style is direct and conversational, and the analysis is enlivened with examples such as FedEx’s failure with its Zap Mail service of 1984, and how the entrepreneur Peter Hodgson discovered and bought the rights to an obscure General Electric product that eventually became known to millions as Silly Putty. Despite the importance Drucker placed on marketing, he never devoted an entire book to it. I think he’d be pleased with Drucker on Marketing.

I enjoyed yesterday’s report by Lisa Napoli for NPR Morning Edition, Buddhist Meditation: A Management Skill? It features my friend Jeremy Hunter, a professor at the Drucker-Ito School in Claremont, Cal. He was one of the first people I met when I went to Claremont in 2002 to do research for my book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. Jeremy teaches mindfulness (including meditation) and self-management, geared to the needs and expectations of MBA students. I sat in on one of his classes in 2005. In 2010, he and Scott Scherer contributed a chapter, Knowledge Worker Productivity and the Practice of Self-Management, to the book The Drucker Difference.

Applying the principles of mindfulness to work, which I wrote about in early 2011, remains a hot topic. The MBA-oriented site Poets & Quants recently ran a three-part series by Deborah Knox, Train Your Mind, Improve Your Game: Meditation for the 21st-Century Leader. Workplace.com had a September 6 feature about mindfulness training and multitasking. The August 21 Chicago Tribune piece Be Mindful for a Better Workplace quotes Mirabai Bush, co-founder and Associate Director of the Center for Contemplative Mind in Society, who is interviewed in an extensive feature in transform, Mirabai Bush: The Work of Compassionate Action.
Bill George, the former CEO of Medtronic turned best-selling author and Harvard Business School professor, has given a considerable boost of credibility to mindfulness and meditation for the benefit of work. In particular, see his 2010 post about a two-day mindful leadership retreat. Having returned from Japan not long ago, I was interested to see Overcoming stress / Psychological, physical methods for mindfulness in The Daily Yomiuri Online on September 9. The British site Personneltoday.com ran Mindfulness: helping employees to deal with stress, on September 3.
There are also a lot of good mindfulness resources for work and beyond at mindful.org. In fact, there are so many good print and online resources about mindfulness that it is difficult to be sufficiently mindful when writing a blog post about mindfulness!

The most valuable books for personal transformation are often short, practical and to-the-point. That is an apt description of Laura Goodrich’s just-released Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future. Laura is the co-owner of On Impact Productions; and also a consultant, radio/TV/film host and a fellow Berrett-Koehler author. You can read a free excerpt from her book and see her new promotional video at her page on the B-K website. I met Laura last June at the B-K Authors Cooperative Marketing Workshop. I wasn’t surprised that her book is full of solid, actionable advice, because in one of the exercises during the workshop, we were in the same “co-consulting” group to briefly discuss areas in our professional lives that we wanted to work on. I found her to be genuinely thoughtful and interesting/interested, while helping me to think about new ways to approach problems. That’s a big premise of her book: how we think about what we want in life determines not only how we act – or don’t act – but also what we create and receive, personally and professionally. We get more of what we focus on, and for many of us, we focus on what we don’t want, rather than what we do want. She covers both the personal and organizational levels, with exercises to help you determine your passions, interests, goals and values. What particularly interests me is her material on being well-rounded. Her added focus on family and friends, health/fitness, personal finance, spirituality/faith, volunteerism and other areas provides a strong added dimension beyond the workplace. Dr. Ellen Weber, a brain researcher who is interviewed in the book, also has an interesting post about it in her new Forbes blog, Mind Makeover. One final note: the company you keep has an effect on how you think and view the world. Remember this Goodrich suggestion from Seeing Red Cars this weekend and beyond: “Hang around with people who have very positive thinking.”

I have been intently reading an advance copy of My Life in Leadership: The Journey and Lessons Learned Along the Way, the powerful new memoir by Frances Hesselbein, President and CEO of the Leader to Leader Institute. The book details the life of an initially reluctant leader from Johnstown, Pa., who rose through the ranks of the local leadership of the Girl Scouts of the USA to eventually serving as the national organization’s CEO. During those years, Frances worked with Peter Drucker, who did considerable pro bono work for the Girl Scouts after the two met for the first time in 1981. His followers will particularly enjoy the chapter “My Journey with Peter Drucker.” Frances relates how he helped transform the organization, urging it to view itself “life size.” (This is sound advice for all us, personally or organizationally.) After retiring as CEO, she became one of the co-founders of the Peter F. Drucker Foundation for Nonprofit Management, now the Leader to Leader Institute. The story of that organization is well-told here. However, it is her leadership of the Girl Scouts, and the personal self-development that it produced in her, going back to her days as a Troop Leader, that remains the moral center of the book. Yet her many years of work with that organization, and with Drucker, are still only part of the book’s message. There is a lot about her family and her work with the U.S. Army and other organizations. Jim Collins, author of Good to Great, wrote the compelling foreword, and Frances also discusses nearly 30 years of working with Marshall Goldsmith, long before he became a best-selling author. I am really honored that in 2009, Frances wrote the foreword to my book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. As with Peter, she has been a longtime, worldwide agent of inspiration and transformation. The two also represent something else: contributing mightily to the world long beyond traditional retirement age. My Life in Leadership is a great vehicle for sharing in her learning, lessons and experience.

Warren Bennis, whom I wrote about last year, is one of the world’s top authorities on leadership. He’s also a great example of someone who remains relevant, in-demand and active in his mid-80s. I think a worthy goal for knowledge workers to aim for is what Bennis has accomplished: deep into what many would term as advanced years, people still want to know what he thinks, and many will pay for the privilege. His book with Burt Nanus, Leaders: Strategies for Taking Charge, has sold more than a half  million copies, and has a front cover endorsement from Peter Drucker. (Last year, I saw Bennis give a thought-provoking presentation at one of the Drucker Centennial events in Los Angeles.) Now, at 85, Bennis has his first website. And at the same time, he’s published his account of a fulfilling, meaningful life, Still Surprised, A Memoir of a Life in Leadership (written with Patricia Ward Biederman, with whom he has collaborated previously). The website has lots of interesting material. He has published 30 books and countless articles, and there has been lots of positive coverage of the new book. You can also get a good sense of Bennis as a person from the photo page of the website. And if you want a short, tough, clear-eyed view of the responsibilities of the leader of today, read Diane Brady’s September 23rd Q&A in Bloomberg BusinessWeek, Speed Dial: Warren Bennis. The art of brevity is celebrated in this quote: “Sound bites are important. A leader has to talk to people’s hearts. Sound bites give specificity, but they have to be relevant and meaningful and resonant.”

I was a bit surprised to see Glenn Close’s byline on BusinessWeek.com. But I found her essay, Glenn Close on Warren Bennis, to be a fascinating read.  It’s an excerpt from a new collection of and about Bennis’ writing, The Essential Bennis. Like most people, I am mainly aware of her as a highly experienced and accomplished actor, not as a writer. Yet what she has written here is compelling. Close explores the similarities and differences between the role of the leader and the actor. Both must be based on truth, authenticity and connection; she observes, yet the actor plays many roles and is usually much different in real life from the person he or she portrays in the theater or onscreen. A leader must be genuine and worthy of trust 24/7; there can be no split between the person who inspires followers and the private self. An audience must care about the character an actor portrays, similar to the way people should care about what a leader believes in and deems important. “An actor has no other agenda,” Close writes, “but to be truthful and that truth is all about finding a point of nonjudgmental common humanity with the character to be portrayed—a common humanity between an imagined character and a very real actor.” Similarly, she writes that a leader “must be authentic in his integrity—in his understanding of, his connection to, and his empathy with the people he leads.” Bennis wrote a back cover endorsement for my new book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. Charles Handy, who wrote the foreword to The Essential Bennis, also wrote a guest essay, The Odyssey Experience, for my book, about the class he and his wife Elizabeth taught at the Drucker School in 2007.

Managementtoday.com’s  If I had to start again… feature on September 1 spotlights Sir Alan Jones, Chairman Emeritus of Toyota UK. He says if he were starting out in business today, he would “still choose the science and engineering route,” and he believes that more young people in the UK need to consider a similar career path, if the country is to remain competitive globally. A big reason is that so many people who work in these fields are over the age of 45, and there may not be enough high quality people to replace them in the future. I can’t get enough of these brief, first-person, what-I’ve-learned features written by people who have been successful and want to share their knowledge and experience. A similar, bite-sized Q&A ran almost exactly two years ago on independent.co.uk, My way: Sir Alan Jones, Toyota UK’s Chairman Emeritus, on opportunity. In the Management Today essay, Sir Alan says that it’s important to look for opportunities, make your own decisions, and if there are problems, learn from them and try not to worry about what’s happened in the past. “When I joined Toyota,” Sir Alan writes, “there was almost a farming culture there and a real belief in continuous improvement (kaizen).” He believes that people need to be inspired to believe they can change the world; others have done it and there is no reason that each of us as individuals can’t do the same, in our own way. Beyond the executive lessons represented by these essays, If I had to start again… should give food for thought to everyone. Suppose Managementtoday.com asked you to write your thoughts. What would you say? And if it looks like a good idea, what is stopping you from starting again?

A very short post today, as I get ready to take a few days off. I’ll resume blogging on September 1. In the meantime, whether or not you are a CIO (Chief Information Officer), and whether or not you own a Kindle, have a look at CIO INSIGHT for the Books Slideshow: 10 Kindle Books for CIOs. There are thumbnail descriptions and covers for books aimed at busy technology executives. Many of these titles seem like they would have broader applicability for people who want to understand more about how technology is applied in organizations. The #1 book is CIO Best Practices: Enabling Strategic Value with Information Technology, by Joe Stenzel, Gary Cokins, et al; a 2007 title described as “the bible of technology leadership.” #2, CIO Survival Guide: The Roles and Responsibilities of the Chief Information Officer by Karl D. Schubert (2004), is described as “another IT leadership classic.” Some books are broader than just IT: #6  is Alignment: Using the Balanced Scorecard to Create Corporate Synergies, a 2006 title by Robert S. Kaplan, David P. Norton, the creators of the balanced scoreboard concept. Given that IT exists so an organization can do its work most successfully, #10 is The Business-Oriented CIO: A Guide to Market-Driven Management, by George Tillmann (2008), which “gives the straight dope on delivering business value through IT.” See you in September!

Rich Karlgaard, Forbes publisher and columnist, points out in his August 17 commentary Drucker’s Final Words On Leadership: Manage yourself before you take on responsibility for others, that people who aspire to become leaders must get their own life in order. It’s a brief and to-the-point column; mostly drawing attention to and setting the context for a link to the full text of Peter Drucker’s 1999 Harvard Business Review article Managing Oneself. The latter is an excerpt from Drucker’s important book from the same year, Management Challenges for the 21st Century. I was pleased to see Karlgaard’s column, since the subject matter dovetails perfectly with the self-development theme of my new book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. Also read the insightful interview Peter Drucker On Leadership, conducted by Karlgaard for Forbes.com and published on Nov. 19, 2004, Drucker’s 95th birthday and almost exactly a year before he died. Excerpts from that interview are included in a book I reviewed in 2006 for USA TODAY, The Effective Executive in Action: A Journal for Getting the Right Things Done, a workbook by Drucker and Joseph A. Maciariello, based on Drucker’s classic 1967 book The Effective Executive. (Excerpts from the HBR article are also included.) Reading both the Drucker article/chapter and the Forbes.com interview shows how timeless Drucker’s ideas on self-management are, and why we need to learn about and apply them in today’s world of uncertainty. “Successful careers are not planned,” he writes in the HBR piece. “They develop when people are prepared for opportunities because they know their strengths, their method of work, and their values.” In the interview, he said: “I’ve seen a great many people who are exceedingly good at execution, but exceedingly poor at picking the important things. They are magnificent at getting the unimportant things done.”

Another brief entry today, to note a follow-up to yesterday’s blog about my guest post on the Leader to Leader Institute blog. My new book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life, is now featured as the recommended reading on Leader to Leader’s July online newsletter, Leading Today. The newsletter has lots of interesting material, including Susan Phillips Bari’s President’s Letter about the July 13th inaugural event of the Hesselbein Global Leadership Academy at the University of Pittsburgh. The Academy is named for Leader to Leader Institute Chairman and Founding President Frances Hesselbein, who wrote the foreword to my book. The keynote address was delivered by Jim Collins. The newsletter also has an account of a June conference in Seoul, South Korea (attended by Hesselbein, Bari and Leader to Leader Board Secretary Geneva Johnson) The Key to Responsible High-Performing Society, “the first of a series of events being held around the world to honor Peter Drucker’s life and work on the centennial of his birth.” My book was also the subject of a great July 23rd post by Stephen Abram, on his widely-followed Stephen’s Lighthouse blog.  Stephen is Vice President of Innovation for SirsiDynix. He references Drucker’s keynote address at the SLA annual conference in Los Angeles in 2002, and that “Drucker would have been 100 this year, just like SLA.”