Living in More Than One World » presentations

My Drucker Day in Pasadena

bruce — Thu, 02 Feb 2012 16:02:27 +0000

On January 26th I had the honor of speaking at a Drucker Business Forum event in Pasadena, California: Living in More Than One World: Bruce Rosenstein in Conversation With Shannon Barnes. Shannon, a senior advisor for the EDGE group, was a great conversation partner/moderator, and his multidimensional life story was a perfect complement to the idea of living in more than one world.
The forums (free, but registration required) are produced by the Drucker School. They are a valuable combination of education and networking, especially during the continental breakfast before the program. The forums are for Drucker alumni, and other members of the Los Angeles-area business and professional community.
Some are held in Los Angeles, but others, including this one, are in Pasadena, co-presented by the flagship Southern California Public Radio (SCPR) station, 89.3 KPCC, at an impressive venue that is part of their building complex, The Crawford Family Forum. The latter’s website describes it as a “welcoming, non-partisan, knowledge-building space where Southern Californians of all backgrounds can engage in the face-to-face exchange of knowledge and ideas that is becoming increasingly rare in the digital era.”
The idea of living in more than one world, developing and nurturing multiple and diverse areas of your life (inside and outside the workplace), resonated with the audience. It was apparent from their questions during the Q&A, and in discussions afterwards at the book signing. Some had been even been students of Peter Drucker.
Participating was especially gratifying, given some of the high-profile previous speakers, such as Howard Schultz, Gretchen Morgenson and Nobel economics laureate Michael Spence. Future speakers include Rick Wartzman, the executive director of the Drucker Institute, on February 23.
After the event ended, I told Mark Crowley, KPCC’s vice president and general manager (and a Drucker School alum) about my background in college radio and with the Voice of America, and asked him for a tour, which was fascinating. Check out the station’s website for digital offerings, or to listen live. And if you live in Southern California, make it a point to attend a Drucker Business Forum this year. You never know where it may lead.

Drucker and Claremont, 2011: Learning, Friendship and Networking

bruce — Tue, 08 Nov 2011 15:38:13 +0000

Last year, I spent the early days of November in Claremont, Ca., doing a presentation at the Drucker School and being on a panel of authors at Drucker Day 2010, the culmination of a year’s celebration of the 100th anniversary of the birth of Peter Drucker.
This year I was also in Claremont at the beginning of November, but for slightly different reasons: two days of intensive research in the Drucker Archives at the Drucker Institute, followed by Drucker Day 2011, the annual Drucker School event gathering together alumni, current students, faculty, staff and others.
Although there is a tremendous amount of free material that the archives maintain online, in cooperation with the Honnold/Mudd Library (the Claremont Colleges Library), there is still a lot of material that you can only access by being there. It’s truly a magical place.
The morning speaker for Drucker Day was Vivek Ranadivé, chairman and CEO of TIBCO; a pioneer of real-time computing technology and the author (with my former USA TODAY colleague Kevin Maney) of The Two-Second Advantage: How We Succeed by Anticipating the Future–Just Enough. Ranadivé was a captivating presenter, weaving together business ideas with his compelling personal story, which began in India. He also recounted his adventures coaching his daughter’s basketball team. At first, he knew little about basketball, but the team’s eventual success was chronicled by Malcolm Gladwell in the 2009 New Yorker article How David Beats Goliath: When Underdogs Break the Rules. Ranadivé is now co-owner and Vice Chairman of the NBA’s Golden State Warriors.
The afternoon session was a dialogue on job creation in California, with Michael Rossi, the newly appointed Senior Advisor for Jobs and Business Development in the Office of the Governor, being interviewed by Matthew DeBord of KPCC radio. Rossi has his own compelling personal story, growing up in a modest household, and rising to the heights of the banking world. His affection for his alma mater, University of California, Berkeley, was touching. He is adamant that no matter how important college is to job creation, even more crucial is the need for improvement in K-12 education.
Drucker Day was not only educational for me, but also a networking paradise, as I saw old friends and met new ones. It has been nearly six years since Drucker’s death, but his spirit permeated the entire day.

Pick a Conference, Any Conference

bruce — Fri, 24 Jun 2011 14:08:36 +0000

It’s been nearly two weeks since I attended the one-day annual conference of American Independent Writers. And it has been more than a week since I’ve returned from presenting at the 2011 SLA Annual Conference in Philadelphia. The ALA Annual Conference is beginning in New Orleans, but I won’t be there this year. I attended last year and in 2009, when I did the first book signing for Living in More Than One World. Professional conferences are great experiences, on many levels. They are a valuable way to learn a lot about a particular discipline in a relatively short period of time. In that spirit, last year I gave a thought exercise to my students at the Catholic University School of Library and Information Science. If you could attend any conference, anywhere, that was outside your professional discipline, but in an area of interest, what would you choose? The trick here is not to get sidetracked by location. Just because a conference happens to be in a city you’d like to visit isn’t a reason for choosing it. Rather, what professional discipline outside of your field would you like to learn more about, enough that you would spend three or four days immersed in it? I think this is a worthy thought process for any knowledge worker. It allows you to consider subjects you are curious about, and gives you the opportunity for checking online to see how those disciplines present their conferences. A quick source of ideas, for academic conferences, is Conference Alerts. Ideally, you are picking a field that is a stretch in terms of your current knowledge and experience. It’s true that this is all speculative, and in reality you are not going to be transported there. But just reading through the conference information online gives you worthwhile information about topics and people important to that subject. And who knows, maybe next year you’ll take a leap of faith and attend the conference on your own?

The End of SLA 2011: The Future Starts Now

bruce — Fri, 17 Jun 2011 14:18:39 +0000

The SLA 2011 Annual Conference in Philadelphia has been over for two days. Now, for all of us who attended and participated, the hard work starts. The theme was “Future Ready,” and if you made the most of your time, you are better placed to face the future than you were a week ago. My contribution was Creating Your Future the Peter Drucker Way, a Wednesday morning “Spotlight Session.” There was a sense of coming full circle: a number of people raised their hand when I asked how many had attended Drucker’s keynote at the SLA Annual Conference in Los Angeles in 2002. Although I had to miss this year’s closing keynote speaker, James Kane, I found Sunday’s opening keynote by Thomas Friedman to be highly interesting and relevant for information professionals. I drew a combination of information and inspiration from Friedman and many of the other presenters, including Larry Prusak, Guy St. Clair, James Matarazzo/Toby Pearlstein and Joe Murphy/Scott Brown, whose “60 Apps in 60 Minutes” was a supercharged look at apps that can inform and enrich our personal and professional lives. There was not time to do everything (for instance, I missed the presentation by the always-interesting Stephen Abram) or to talk to everyone. But I still became friends with many interesting people and renewed friendships with others. For the second straight year, people could “virtually” participate. And I assign the students in The Special Library/Information Center, the class I teach at The Catholic University School of Library Information Science, to monitor the conference online, after the fact, and to interview two people who attended, for one of their major papers. Whether you participate in person or online, or during or after the conference itself, the big takeaways for me are that the future can be bright for information professionals who find the proper mix of the technological and the personal, and who can apply the human touch (including Prusak’s admonition about using good judgment) while taking advantage of relevant tools. All of this is hard work that demands creativity and perseverance. SLA members and other knowledge workers have the important, ongoing task of creating the future, beginning with the actions we take today.

Creating Your Future the Peter Drucker Way: A Sneak Preview

bruce — Fri, 10 Jun 2011 14:00:35 +0000

If you are attending the SLA Annual Conference in Philadelphia next week, I hope you’ll consider participating in the session I’ll be presenting on June 15th, from 10:00-11:30 AM, Creating Your Future the Peter Drucker Way. On this post, I’ll provide a sneak preview, and why I think it is important for information professionals to hear this message. I recently wrote a guest post for the Government Info Pro blog, 25 Years of Drucker, discussing Drucker’s role in helping to create my future when I was a library school student in 1986, leading to my 2009 book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. Chapter 3 is “Creating Your Future,” which begins with the following Drucker quote, from Management: Revised Edition, which I reviewed for USA TODAY in 2008: “The purpose of the work on making the future is not to decide what should be done tomorrow, but what should be done today to have a tomorrow.” He also advised to identify and take advantage of “the future that has already happened.” What are the current trends that affect your professional and personal life, and what are the implications for the future? What can you start doing right now to remain relevant in your workplace and in the profession? Many people are getting close to retirement, or could be downsized, or have their library closed down. You may decide to reinvent your life and career by tapping into your willingness to change, and learning from your existing networks and new ones you can create. Giving this presentation, which will also include my 21 minute video interview with Drucker, conducted seven months to the day before he died, at 95, in 2005, has another special meaning for me. Drucker gave one of the keynotes at the SLA Annual Conference in Los Angeles in 2002, and I interviewed him for a feature story in USA TODAY the night before his address. I’d like to think that he would be pleased that things have come full circle, and that his future-oriented ideas will have another opportunity to influence the lives of SLA members.

New York City Drucker Days

bruce — Wed, 17 Nov 2010 14:25:08 +0000

After my Peter Drucker-related presentations in Claremont earlier this month, I went to New York last week for three speaking engagements: for SLA NYC (held at METRO headquarters), at Baruch College and for the London Business School Club of New York. I was honored to be associated with all these organizations, if only for a short period of time. I met many interesting people at all three events: students, professors, librarians and business people. Baruch College was a particular revelation: a super-vibrant school with highly diverse students. I did not previously know a lot about Bernard Baruch, the alum whom the school was named for. I discovered that he was somewhat Drucker-like, and not just because a school of higher education was named after him. Although they were in different professions, both lived intentional lives of purpose. And both thought about how their work had ramifications beyond themselves, to the world at large. In particular, I was struck by Baruch’s advice – similar to Drucker’s — to take time for self-reflection and contemplation, no matter how busy you are. The London Business School event was on November 11; the fifth anniversary of Drucker’s death. And it was appropriate to go from Claremont, where Drucker lived from 1971 until his death in 2005; to New York, where he lived for many years prior. He taught at New York University, and wrote many of his most important books during those years. The city is also home to the Leader to Leader Institute (formerly the Peter F. Drucker Foundation for Nonprofit Management), and the Drucker Society of New York City. Last year I did a “fireside chat” with Leader to Leader President and Chief Executive Officer Frances Hesselbein (who wrote the foreword to my book Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life), for the Drucker Society, my only New York event until last week. I left in an energized state of mind, looking forward to more presentations there in 2011.

The First-Time Author Experience, Part Two

bruce — Tue, 06 Oct 2009 12:58:14 +0000

As I noted in my previous post, I am writing a short series of progress reports/impressions of the first-time author experience for Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. You can only be a first-time author with a new book once in your life, and I want to make the most of it. Besides my first bookstore event last week at Reiter’s Books in Washington, I have made presentations in a variety of settings. I’ve already spoken three times for the Wharton Club of DC; twice in DC (including once for its Nonprofit Roundtable) and once at the City Club in suburban Virginia. I screened my 21 minute Drucker interview DVD at all these events, and will also be screening it on October 15, when I will do a presentation for the Wharton Club of Philadelphia. Speaking to these audiences is especially meaningful for me, as Drucker had a longstanding history with the Wharton School. I’ve also spoken at two Rotary International meetings in suburban Maryland, and have another scheduled for Washington. I haven’t screened the video at these talks. As with the Wharton events so far, Rotary has been a great audience with insightful questions. Reflecting my own different worlds, I also had a well-attended, exhilarating event in early September for DC/SLA, the local chapter of the Special Libraries Association. This had the highest percentage of friends/professional colleagues/former students in the audience. The video was well received, even by people who had seen it before! Libraries are also a crucial part of my event strategy. I had an enjoyable presentation last week at Arlington County, Va., Public Library. This held special significance as I began working on the book when I was living in Arlington, seven years ago. Next week will be the first of two dates for different locations of DC Public Library. More details are on the About page of my website. I’ll post again after I return from my publisher’s author retreat in California next week.

The First-Time Author Experience, Part One

bruce — Sun, 04 Oct 2009 14:25:47 +0000

I haven’t posted for a few weeks, so I would like to add to my blog at least once or twice before I leave later this week for an authors’ retreat in California, sponsored by my publisher, Berrett-Koehler. It’s been a little over two months since my book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life, was published. This post will be the first in a short series of progress reports/impressions of the first-time author experience. I’m focusing mainly on the author events, which have been some of the most crucial activities since publication date. I wrote earlier about the first event (even before the official publication date), the July 11 book signing at the American Library Association annual conference in Chicago. I’ve done a mixture of events since then, all of which have been enjoyable and gave me the opportunity to meet and work with a number of interesting new people. Each event requires considerable detail-work ahead of time. The people I’ve worked with have been very good about making sure things work as smoothly as possible. Depending on the setup, I have done a presentation based on the principles in the book, with a brief account of how I came to write it. At some places, I have screened my 21 minute DVD interview with Drucker, which always gets a positive reaction. The audiences have varied in size, but all have had interesting and thought-provoking questions during the Q&A segment. Most of the events have been and will be held in the Washington, D.C. area, where I live, but some will be held in other cities. On October 1, I did my first bookstore presentation, at Reiter’s Books, in downtown Washington. It was an exhilarating experience, with an audience mixture of friends, former students and people I had not met before. We did not screen the video. In the next post, I’ll go into more detail about where I have done the presentations so far, and where I’ll be going in the near future.

Design Ideas for Success

bruce — Fri, 21 Aug 2009 13:45:12 +0000

Garr Reynolds, on his consistently useful Presentation Zen blog, has a handy and helpful recent post, 10 Tips on how to think like a designer. The ideas and insights he presents have applicability to a wide audience, which was his intention. Whether you are designing a presentation or anything else that people will have to look at and understand, you’re likely to discover things that will help you consider your project in new ways. One of the most provocative tips is the first: embrace constraints. The inclination for most of us is to complain about what we weren’t given to do something, rather than to focus on how to make the best of the situation. Reynolds suggests cold realism instead: “Your problem is what it is. How can you solve it given the resources and time that you have?” Reaching into Zen – Reynolds is based in Japan – tip #3 is to adopt the beginner’s mind. That way you are open and receptive to fresh new ideas and concepts because you are not jaded and shackled by your own experience. In a related manner, he suggests we sharpen our awareness and curiosity of the wonders all around us, all the time. “Good designers are skilled at noticing and observing,” he writes. “They are able to see both the big picture and the details of the world around them.” A running theme through some of the tips is to remember that what you are designing is about the audience — however that is defined — not you. Try to be empathetic and see things from their point of view. I enjoyed Reynolds’ 2008 book presentationzen: Simple Ideas on Presentation Design and Delivery. His next book, presentation zen Design: Basic design principles & techniques for the non-designer, will be published in November.

The Aspen Ideas Festival for Those Who Can’t Be There

bruce — Wed, 01 Jul 2009 13:44:52 +0000

A nice place to be this week, starting two days ago and running through July 5, is the Aspen Ideas Festival. A large and diverse group of big thinkers from academia, business, law, science, government, nonprofits, the arts, architecture, media and more have converged in Colorado for what looks to be a highly stimulating event. Since most of us can’t be there, the next best thing is following it online at the festival’s website and on the blogs from Atlantic Online. The Atlantic is a co-sponsor of the event, along with the Aspen Institute. Just a handful of the more recognized names from the 200 speakers and moderators: Madeleine Albright, James A. Baker III, Stephen Breyer, David Brooks, Marian Wright Edelman, Thomas L. Friedman, Howard Gardner, Frank Gehry, Alan Greenspan, Sandra Day O’Connor, Tim O’Reilly, Susan Rice, Charlie Rose and Eric Schmidt. You can see the entire list of the speakers and moderators, with photos and thumbnail descriptions, on the festival site. The Aspen Daily News has an interesting piece reflecting on the first day of the festival, and looking to possible highlights from the upcoming speakers. You can view videos from the festival on the Audio Video Library portion of the festival site. One of the several that are available now is Google Looks at the Economy: In Conversation With Eric Schmidt, in which Google’s Chairman of the Board and CEO is interviewed by Kai Ryssdal, host of “Marketplace,” on American Public Media. We are fortunate to live in an age where we can have a virtual experience of these major events (including music and literary festivals, and to some extent, professional conferences) that we can’t attend in person.