Guy Kawasaki is Exhibit A for the power of personal branding. So when after writing best-sellers for traditional publishers he began to self-publish books, lots of people were likely to have taken a more favorable view of this burgeoning end of publishing. Now, along with co-author Shawn Welch, he has written a comprehensive guide to the process: APE: Author, Publisher, Entrepreneur—How to Publish a Book. Guy, whom I also wrote about last July when we were at the SLA Annual Conference in Chicago for different reasons, is well-connected because he works hard at it. He produces quality products and wants to help others succeed. A key additional success factor is the positive force of his personality.
It’s not surprising that the book has drawn lots of favorable coverage.
APE presents lots of options for self-publishing, yet it is also relevant and useful for authors working with traditional publishers. The tone is similar to Guy’s other books: friendly yet realistic. The process is presented in a clear-eyed way; he is open about the difficulties and pitfalls but stresses how doable it is and how successful it can be with the proper care, time, and effort. I enjoyed the quotations and references to other books and his reminder that writing and publishing a book should have a high and noble purpose. A major takeaway is that for any book, self-published or not, the best situation is when the author’s and reader’s interests intersect.
The art of comparative appreciation; post by @MichaelJGelb
RT @judystakee: So much of this music industry game is just maintaining a positive outlook through everything.
@ghsmartco @susancain @elbotelho Excellent; much appreciated!
RT @DruckerSchool: 6 noteworthy themes for business leaders to consider for 2019, straight out of the 10th Annual @GDruckerForum: https://t…
Listening. Speaking. Silence. The 2018 Berrett-Koehler #Authors Retreat; my new post on @LinkedIn https://t.co/djhakp1RR6 @BKpub
@MichaelJGelb Thanks for sharing my #Drucker 'systematic #innovation' quote, Michael!
@SuitTrader thanks for sharing my Drucker ‘skill in expression’ quote, Abdullah!
@Plasticolaser Thanks for sharing my #Drucker 'skill in expression' quote, Guillermo!
Many thanks for sharing my #Drucker 'knowledge may be neutral...' quote, Wally! https://t.co/OxgpqMdHrh
Peter #Drucker communications advice, 1952: "Of course, skill in expression is not enough by itself. You must have… https://t.co/eDSbidHNhE