Guy Kawasaki is Exhibit A for the power of personal branding. So when after writing best-sellers for traditional publishers he began to self-publish books, lots of people were likely to have taken a more favorable view of this burgeoning end of publishing. Now, along with co-author Shawn Welch, he has written a comprehensive guide to the process: APE: Author, Publisher, Entrepreneur—How to Publish a Book. Guy, whom I also wrote about last July when we were at the SLA Annual Conference in Chicago for different reasons, is well-connected because he works hard at it. He produces quality products and wants to help others succeed. A key additional success factor is the positive force of his personality.
It’s not surprising that the book has drawn lots of favorable coverage.
APE presents lots of options for self-publishing, yet it is also relevant and useful for authors working with traditional publishers. The tone is similar to Guy’s other books: friendly yet realistic. The process is presented in a clear-eyed way; he is open about the difficulties and pitfalls but stresses how doable it is and how successful it can be with the proper care, time, and effort. I enjoyed the quotations and references to other books and his reminder that writing and publishing a book should have a high and noble purpose. A major takeaway is that for any book, self-published or not, the best situation is when the author’s and reader’s interests intersect.
Hard-won insights on grief, healing, health, wellbeing, and more via Elaine Mansfield https://t.co/XjbZ8VrHAz @ElaineMansfiel7
@MichaelJGelb Thanks for sharing my tweet about your new #book, Michael!
Many thanks for sharing my Not-too-late Summer Book List Curation for 2019, Wally! https://t.co/SFU5N2H10X
Peter #Drucker and Beyond: Living in More Than One World at 10; my new post on @LinkedIn https://t.co/rypUU42p2B @BKpub
@rahulkhachane Thanks for sharing my Drucker 'tomorrow is...' quote, Rahul!
Major congrats to @MichaelJGelb and @RajSisodiaCC on the release of their new #book The Healing Organization https://t.co/t3WNKAiVVk
Take the first steps to working with @wallybock on #writing your book https://t.co/S36foQ8xTJ
Many thanks for they encouraging words, Wally! https://t.co/COBZbWl1Wv
@wallybock thanks for sharing my #Drucker "Tomorrow is being made today...' #quote, Wally!
Peter #Drucker, 1980: “Tomorrow is being made today, irrevocably in most cases.” #quote