It’s not surprising that the new book Contagious: Why Things Catch On, by Jonah Berger, is itself catching on and getting lots of attention. Berger, who is in his early 30s, is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He studies and teaches about how and why products and ideas go viral and get other forms of attention, both online and offline. These days it’s not only companies and other organizations that have to continually get the word out in effective ways about their offerings. Individuals have to do it too, and the marketplace is crowded, confusing and noisy.
In 2011, after reading and being impressed by one of his scholarly articles, I interviewed Berger for a brief article on word of mouth marketing for the journal I edit, Leader to Leader. So I was pleasantly surprised to discover recently that he had published his book, which he told Jayson in USA TODAY is “about understanding why people talk and share. You could think about it as understanding conversations — the science of what we talk about.”
RT @brucerosenstein: Peter #Drucker, 2000: “Most of #creativity is just hard and systematic work.”#quote
Qigong Secrets for Vitality and #Creativity; one-day workshop with Robert Peng and @MichaelJGelb May 12… https://t.co/IvICDsKJQD
My latest post, @parkerjpalmer: Reinvention and the Inner Life of a Writer, Teacher, and Activist… https://t.co/fFQbEsF5sX
You’re welcome, Wally; and thanks for sharing my tweet about your new #writing post! https://t.co/2WgzZ5dxOi
@wallybock You’re welcome, Wally; and thanks for sharing my tweet about your new writing post!
Peter #Drucker, 1954: “It takes years to build a #management team; but it can be destroyed in a short period of misrule.” #quote
RT @GDruckerForum: The Power of Ecosystems:
Managing in a Networked World
Topic of the 11th Global Peter Drucker Forum
Save the date: 21…
Many thanks for this, Wally; much appreciated! https://t.co/CAjOGFEhZg
@wallybock @LeadToday You’re welcome, Wally!
Parker J. Palmer: Reinvention and the Inner Life of a Writer, Teacher, and Activist; my latest blog post… https://t.co/E3q0SuhMeh