It’s not surprising that the new book Contagious: Why Things Catch On, by Jonah Berger, is itself catching on and getting lots of attention. Berger, who is in his early 30s, is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He studies and teaches about how and why products and ideas go viral and get other forms of attention, both online and offline. These days it’s not only companies and other organizations that have to continually get the word out in effective ways about their offerings. Individuals have to do it too, and the marketplace is crowded, confusing and noisy.
In 2011, after reading and being impressed by one of his scholarly articles, I interviewed Berger for a brief article on word of mouth marketing for the journal I edit, Leader to Leader. So I was pleasantly surprised to discover recently that he had published his book, which he told Jayson in USA TODAY is “about understanding why people talk and share. You could think about it as understanding conversations — the science of what we talk about.”
RT @brucerosenstein: Join me, with panelists Betsy Jayasuriya, Raymond Maxwell, Tom Nielsen, & Jan Zastrow in D.C. May 15, 6:00-8:00 PM, @s…
@execufeed thanks for sharing my Drucker ‘making the future’ quote!
You’re welcome, Wally; and thanks for sharing my tweet about your new writing post! https://t.co/PAQNGUQgg2
RT @judystakee: There's no substitution for living in a music city. Places like Los Angeles and Nashville have plenty of co-writing opportu…
What's Happening in #Leader to Leader, April 2019 update https://t.co/v938LlRwSr @WileyBusiness #leadership
Top 10 Takeaways From #Drucker Day 2019
https://t.co/eNlsfyWl08 @DruckerSchool @CGUnews @DruckerInst @GDruckerForum
Peter #Drucker, 1989: “There is a great deal said and written these days about the technological impacts of informa… https://t.co/dVJ8McmH4P