I’ve known Bill Cohen since 2007, a year before the publication of his first Drucker-focused book, A Class with Drucker: The Lost Lessons of the World’s Greatest Management Teacher, and two years before my book Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. Both of us participated in the Drucker Authors Festival at the Drucker-Ito School in 2010. Bill exemplifies a fascinating aspect of so many Drucker followers: they are high-achieving, very well-rounded people. Among other things, he is a retired Air Force major general, and a highly prolific author with an extensive background in both business and academia. He is now president of the California Institute of Advanced Management.
In Drucker on Marketing, Cohen collects, analyzes and synthesizes Drucker’s most important thoughts on the subject, and shows how they have applied to specific business cases and can be applied in your own business, now and in the future. His style is direct and conversational, and the analysis is enlivened with examples such as FedEx’s failure with its Zap Mail service of 1984, and how the entrepreneur Peter Hodgson discovered and bought the rights to an obscure General Electric product that eventually became known to millions as Silly Putty. Despite the importance Drucker placed on marketing, he never devoted an entire book to it. I think he’d be pleased with Drucker on Marketing.
RT @PeggyMcGlone: Inside Kaywin Feldman’s first week as the National Gallery of Art’s new director @ngadc #DCarts
Thanks @Plasticolaser @kjelili1 for sharing my #Drucker 'cost centers...' quote!
Peter #Drucker, 1995: “Inside an organization, there are only cost centers. The only profit center is a customer wh… https://t.co/gJJ4RGFOYp
Sitting Around the Electronic Campfire; new @wallybock #writing post
@deborahkalb thanks for sharing my tweet about your new @phaedrapatrick #author interview, Deborah!
Registration is now open for the Summer 2019 semester @CathU_LIS in DC, and for the course I'm teaching: 'The Speci… https://t.co/5GP1Twofnl
@MichaelJGelb thanks for sharing my tweet about you and the other speakers @GDruckerForum #GPF2019, Michael!
RT @porobica: Signature achievement of a 100- year-old librarian, Robert Blackburn: electronic catalogue made with IBM's Sigma 7 https://t…