I’ve known Bill Cohen since 2007, a year before the publication of his first Drucker-focused book, A Class with Drucker: The Lost Lessons of the World’s Greatest Management Teacher, and two years before my book Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. Both of us participated in the Drucker Authors Festival at the Drucker-Ito School in 2010. Bill exemplifies a fascinating aspect of so many Drucker followers: they are high-achieving, very well-rounded people. Among other things, he is a retired Air Force major general, and a highly prolific author with an extensive background in both business and academia. He is now president of the California Institute of Advanced Management.
In Drucker on Marketing, Cohen collects, analyzes and synthesizes Drucker’s most important thoughts on the subject, and shows how they have applied to specific business cases and can be applied in your own business, now and in the future. His style is direct and conversational, and the analysis is enlivened with examples such as FedEx’s failure with its Zap Mail service of 1984, and how the entrepreneur Peter Hodgson discovered and bought the rights to an obscure General Electric product that eventually became known to millions as Silly Putty. Despite the importance Drucker placed on marketing, he never devoted an entire book to it. I think he’d be pleased with Drucker on Marketing.
The art of comparative appreciation; post by @MichaelJGelb
RT @judystakee: So much of this music industry game is just maintaining a positive outlook through everything.
@ghsmartco @susancain @elbotelho Excellent; much appreciated!
RT @DruckerSchool: 6 noteworthy themes for business leaders to consider for 2019, straight out of the 10th Annual @GDruckerForum: https://t…
Listening. Speaking. Silence. The 2018 Berrett-Koehler #Authors Retreat; my new post on @LinkedIn https://t.co/djhakp1RR6 @BKpub
@MichaelJGelb Thanks for sharing my #Drucker 'systematic #innovation' quote, Michael!
@SuitTrader thanks for sharing my Drucker ‘skill in expression’ quote, Abdullah!
@Plasticolaser Thanks for sharing my #Drucker 'skill in expression' quote, Guillermo!
Many thanks for sharing my #Drucker 'knowledge may be neutral...' quote, Wally! https://t.co/OxgpqMdHrh
Peter #Drucker communications advice, 1952: "Of course, skill in expression is not enough by itself. You must have… https://t.co/eDSbidHNhE