Living in More Than One World,

The Blog of Bruce Rosenstein

Reflections from the Berrett-Koehler 2018 Book Marketing Workshop

There are many differences between marketing a book, and, for instance, an automobile. But perhaps the biggest is that books have an author (or authors) who must be active in marketing not just a physical or digital representation of their work, but a part of their very being as an individual.

Photo credit: Bigstock

This can lead to ambivalence among authors about the personal tasks in marketing, yet some considered it more doable after the intensive two-day Berrett-Koehler 2018 Marketing Workshop, held July 19-20 in Arlington, Va. The event was open to both BK authors and prospective authors.

It was meaningful for me on many levels, especially because it marked 10 years, almost to the day, since BK accepted my first book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life.

Read More

More, More, More: Reflections on the SLA 2018 Baltimore Annual Conference

The 2018 SLA annual conference, held June 9-13 in Baltimore, urged everyone to “Bmore.” SLA provided many opportunities to do just that. There was a similar positive momentum to last year’s Phoenix conference, which I wrote about a year ago. While these are still challenging times for the profession, opportunities for professional advancement, education, and networking were abundant at the conference. And they remain that way, because SLA members have access to presentation slides for a number of sessions. This gives you the chance to relive what you might have experienced, and to virtually learn from sessions you missed.

Read More

The Power of Serendipity at the 2018 Washington Writers Conference

There are fewer barriers today to writing and publishing books than ever. But the process can still be daunting and intimidating, especially in finding an agent and then working with a publishing house, as opposed to self-publishing. That’s where there is value in events such as the recent 6th Annual Washington Writers Conference, at the College Park Marriott Hotel and Conference Center in College Park, Md. Besides ample opportunities for networking and learning about craft, many people also registered for brief “pitch sessions” with agents.

Spending an entire day learning from and interacting with writers is exhilarating, and an extended serendipity opportunity.

Read More

Virtually Reliving Computers in Libraries 2018

One of the advantages of attending last month’s Computers in Libraries annual conference in Arlington, Va., is that you get to live it twice. First, in person, with all its benefits of session attendance and participation, networking, serendipitous encounters and stimulating conversations. And now online, via presentation slides for sessions I attended and others I would have liked to but could not. The organizers have also provided a complete list of speakers, with social media links.

This year’s theme was Digital Transformation: Next Gen Tools & Strategies for Community Impact. As with any conference, you can’t do everything, and there are always going to be time conflicts on various sessions.

Read More

Writing: 9 Key Takeaways From the 2018 AWP Conference in Tampa

It’s taken me several days to collect, curate, and organize my thoughts about my experience at the AWP/Association of Writers & Writing Programs Conference & Bookfair, held last week at the Tampa Convention Center. I met interesting people, discovered writers I had known nothing about previously, and learned many new things about writing, editing and publishing.

Here are 9 takeaways to get you interested in AWP as an organization, and in learning more about the writers, editors and organizations that made the conference a success:

1. The Bookfair is a world unto itself. There were around 400 booths or tables in the exhibit hall.

Read More

15 Years After: Reflections on my 2002 Drucker USAT Los Angeles Interview

On July 5, 2002, USA TODAY published my interview/feature story on Peter Drucker, “Scandals Nothing New to Business Guru.” He and I were both in Los Angeles for the SLA/Special Libraries Association annual conference; I was an attendee and he was one of the keynote speakers. (Last week I wrote about the 2017 SLA annual conference in Phoenix.)  It was the first time I had interviewed him in person; I’d interviewed him on earlier occasions for USA TODAY, by trading faxes.

The success of that interview, conducted over four hours the night before his keynote, and the subsequent article, emboldened me a couple of months later to finally start on an idea I’d had for quite some time, to write a book about Drucker and the individual, as opposed to Drucker and the organization.

Read More

SLA 2017 and the Future of Information Professionals

The recently-concluded 2017 SLA/Special Libraries Association annual conference was a goldmine of networking, learning and socializing opportunities. And despite the well over 100 degree temperatures each day, the Phoenix Convention Center was a comfortable, easy-to-navigate place.

The conference was inherently future-focused. Information professionals (whether librarians or otherwise) were searching for networking, professional growth and learning opportunities to further their careers and improve their lives. The conference’s exhibitors were there to make new contacts, pitch their new products and services, and ideally book new business for the future.

Photo Credit: Bigstock

Here is a brief overview of my conference experience:

Keynotes. Both speakers, Lulu Miller of NPR on Sunday and Moriba K.

Read More

The Life Story of Amy Krouse Rosenthal Continues

Like millions of readers, I was in awe of author Amy Krouse Rosenthal’s extraordinarily powerful New York Times Valentine’s Day column this year, “You May Want to Marry My Husband,” and taken aback with its revelation that she had ovarian cancer and only days to live. Even though I had only read one of her many books, and had only met her once, I was deeply saddened to learn that she died at 51 on March 3.

Yet what I read, and that brief conversation, followed up by one email exchange, was enough to know that her death was a loss for humanity, beyond her family.

Read More

November: The Unofficial Peter Drucker Month

As this tumultuous month comes to an end, it’s worth noting the significance the month of November held for Peter Drucker. He was born November 19, 1909 and died November 11, 2005.
November is also a major month of Drucker-related/inspired commemorations and activities. On November 3rd, the Peter Drucker Society Korea held its 10th Annual Conference. November 5th was Drucker Day, in Claremont, California; at the Drucker School of Management. November 17-18 marked what has become perhaps the major global management event of the year, the 8th Global Peter Drucker Forum, in Vienna, Austria; produced by the Peter Drucker Society Europe.

Read More

BK Authors Retreat Reflections 2016

The 15th Annual BK Authors Retreat, held Oct 27-30 in Northern California, was a time of reflection and soul-searching; balancing individual with organizational/collective concerns. It prompted thoughts about career and personal aspirations, and where the writing of books and the business of promoting and selling them fits in.

wp_20161028_024
The retreat is produced by an extraordinary group of people: Berrett-Koehler Authors Inc., which is affiliated with Berrett-Koehler Publishers. BK celebrates its 25th anniversary in 2017 and is a company like no other. As stated on its website, “Berrett-Koehler is an independent publisher with the mission of connecting people and ideas to create a world that works for all.”  Several days after the retreat, it announced its new constitution.

Read More
Page 1 of 3123