The cover of the June Fast Company magazine is the fifth 100 Most Creative People in Business feature. This had to be a massive project, especially since the ground rules include that there can be no repeats from previous lists, and the 100 people also could not have been profiled by the magazine previously.
Studying the profiles on this list, both in the beautifully-designed magazine and in the enhanced online version, is a great way to learn about how highly creative people are making a difference in a variety of fields. It is especially good for learning about new people and relatively unfamiliar companies, along with the more recognizable names.…Read More
It’s not surprising that the new book Contagious: Why Things Catch On, by Jonah Berger, is itself catching on and getting lots of attention. Berger, who is in his early 30s, is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He studies and teaches about how and why products and ideas go viral and get other forms of attention, both online and offline. These days it’s not only companies and other organizations that have to continually get the word out in effective ways about their offerings. Individuals have to do it too, and the marketplace is crowded, confusing and noisy.…Read More
Fortune’s January 14, 2013 edition is The Future Issue; with around one-quarter of the pages devoted to the topic. The magazine explores various dimensions of what tomorrow might be like rooted in work and effort taking place in the present. The centerpiece feature (eight pages long) is “Larry Page Looks Ahead,” about the Google CEO/co-founder’s vision for the company and its potential game-changer initiatives like self-driving cars. The article, by Miguel Helft, portrays a company in constant motion, reinventing itself 24/7; appropriate for a service that has to be always available, with no exceptions or downtime.Read More