Living in More Than One World,

The Blog of Bruce Rosenstein

Peter Drucker on Marketing: Past, Present and Future

William A. Cohen, one of the most astute writers on the work of Peter Drucker, has released his third Drucker-related book in the past five years: Drucker on Marketing: Lessons from the World’s Most Influential Business Thinker. He was Drucker’s first executive PhD student, in the 1970s, at what is now the Peter F. Drucker and Masatoshi Ito School of Management at Claremont Graduate University, in California. Now he has combined his own background in marketing with his extensive knowledge of and insight into Drucker’s work. The terrific foreword to the book is by Philip Kotler, the S.C.…

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Mindfulness at Work (and Beyond)

I enjoyed yesterday’s report by Lisa Napoli for NPR Morning Edition, Buddhist Meditation: A Management Skill? It features my friend Jeremy Hunter, a professor at the Drucker-Ito School in Claremont, Cal. He was one of the first people I met when I went to Claremont in 2002 to do research for my book, Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. Jeremy teaches mindfulness (including meditation) and self-management, geared to the needs and expectations of MBA students. I sat in on one of his classes in 2005. In 2010, he and Scott Scherer contributed a chapter, Knowledge Worker Productivity and the Practice of Self-Management, to the book The Drucker Difference.…

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Drucker as His Own Successor

Recently I was interviewed, via email and in English, by the Brazilian publication Administradores, for a major feature (in Portuguese only) on Peter Drucker. The Portuguese translation of my book, O Legado De Peter Drucker, was published last year in Brazil by Campus Elsevier. The premise of the article was who, if anyone, could be considered to be a successor to Peter Drucker. An idea that came to mind as I thought of my responses was “Drucker as His Own Successor.” I don’t mean that in a flippant way. In the five and a half years since his death at age 95, there has been an explosion of Drucker-related research and writing.…

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Drucker’s Lost Art of Management: First Impressions

The publication of the new book by Joseph A. Maciariello and Karen E. Linkletter, Drucker’s Lost Art of Management: Peter Drucker’s Timeless Vision For Building Effective Organizations marks a major event in Drucker studies. Maciariello was a longtime professor/colleague and friend of Peter Drucker’s at the Drucker-Ito School. He also coauthored the last three Drucker books: Management: Revised Edition, The Effective Executive in Action and The Daily Drucker. Linkletter was the first archivist at the Drucker Institute (where Maciariello is Director of Research and Academic Director), and is a historian who teaches American Studies at California State University at Fullerton.…

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Management Secrets of Fairport Convention

Joshua Green’s article in The Atlantic, Management Secrets of the Grateful Dead, got considerable attention when it was published earlier this year. Last weekend’s Fairport Cropredy Convention, the long-running outdoor festival the British band produces each August, got me thinking that perhaps we should also consider the Management Secrets of Fairport Convention. Not that the latter has had anywhere near the business success of the Grateful Dead, but Fairport has many things in its favor. The band, which has been together in one form or another for more than 40 years, is as much a collection of concepts and ideas as a musical entity.…

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