In a world where more people are or will be participating in some form of the Gig Economy, it can seem like everyone is spending more time selling and marketing to everyone else. However, few are prepared for how to build consistent credibility and confidence, confront fear and dread, and believably present our ideas to others, whether individuals, groups, or audiences.
There are many differences between marketing a book, and, for instance, an automobile. But perhaps the biggest is that books have an author (or authors) who must be active in marketing not just a physical or digital representation of their work, but a part of their very being as an individual.
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This can lead to ambivalence among authors about the personal tasks in marketing, yet some considered it more doable after the intensive two-day Berrett-Koehler 2018 Marketing Workshop, held July 19-20 in Arlington, Va. The event was open to both BK authors and prospective authors.
The 2018 SLA annual conference, held June 9-13 in Baltimore, urged everyone to “Bmore.” SLA provided many opportunities to do just that. There was a similar positive momentum to last year’s Phoenix conference, which I wrote about a year ago. While these are still challenging times for the profession, opportunities for professional advancement, education, and networking were abundant at the conference. And they remain that way, because SLA members have access to presentation slides for a number of sessions. This gives you the chance to relive what you might have experienced, and to virtually learn from sessions you missed.
The success of that interview, conducted over four hours the night before his keynote, and the subsequent article, emboldened me a couple of months later to finally start on an idea I’d had for quite some time, to write a book about Drucker and the individual, as opposed to Drucker and the organization.
The recently-concluded 2017 SLA/Special Libraries Association annual conference was a goldmine of networking, learning and socializing opportunities. And despite the well over 100 degree temperatures each day, the Phoenix Convention Center was a comfortable, easy-to-navigate place.
The conference was inherently future-focused. Information professionals (whether librarians or otherwise) were searching for networking, professional growth and learning opportunities to further their careers and improve their lives. The conference’s exhibitors were there to make new contacts, pitch their new products and services, and ideally book new business for the future.
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Here is a brief overview of my conference experience:
Two weeks have passed since the terrific World Future SocietyWorldFuture 2016, and my perspective about the 50th annual conference has deepened. It’s impressive that so many people traveled from around the world to learn (and share their knowledge) about the future.
I was gratified by the response to my Future of Leadership unconference sessions. I had some trepidation about how many participants there would be early on a Saturday morning, but I needn’t have worried.
Here are five key takeaways about the conference, which I previewed in three earlier posts:
On Saturday, July 23rd, I’m going to lead a discussion in Washington, D.C., on the future of leadership, during the Unconference segment of WorldFuture 2016, which marks the 50th anniversary of the World Future Society.
This is the first of my three planned blog posts providing previews to the three-day event. The keynotes all sound promising: Kimbal Musk (Chef,co-founder of The Kitchen), Bob Richards (co-founder and CEO of Moon Express), Sekou Andrews (“the world’s leading Poetic Voice,”) and Wayne Pacelle (CEO and President of the Humane Society of the United States). In addition, there are a number of other speakers, panelists and other events, including the Unconference on Saturday morning.
Roger, who has long been based in Silicon Valley, participated in this year’s conference, including introducing me for the lecture and then in a nice surprise, announcing after I finished that for the first time, the award winner would also receive a one year’s membership in AIIP.
Last week I wrote about initial impressions of my time in Claremont built around Drucker Day 2013, especially about the book signing that day for Create Your Future the Peter Drucker Way, and my informal book discussion at Hagelbarger’s the day before. This year’s Drucker Day had a slightly different format from last year. In the afternoon after lunch, rather than have breakout sessions in various classrooms at the Drucker School, there was one main panel discussion, from 2:15-4:00. Both the morning keynote and afternoon panel were held in the large Garrison Theater on the Scripps College campus, across the street from the Drucker School.