Guy Kawasaki is Exhibit A for the power of personal branding. So when after writing best-sellers for traditional publishers he began to self-publish books, lots of people were likely to have taken a more favorable view of this burgeoning end of publishing. Now, along with co-author Shawn Welch, he has written a comprehensive guide to the process: APE: Author, Publisher, Entrepreneur—How to Publish a Book. Guy, whom I also wrote about last July when we were at the SLA Annual Conference in Chicago for different reasons, is well-connected because he works hard at it. He produces quality products and wants to help others succeed.
The holiday season marks the publication of various business-oriented best-of lists. I always enjoy reading these roundups, and also wrote about them in 2011 and 2010. Jack Covert and his colleagues at 800ceoread have picked The Advantage, by Patrick Lencioni, as the business book of the year. Earlier, they released the “elite eight” of picks, subdivided into categories, with The Advantage picked in management. Other winners included Cal Newport’s So Good They Can’t Ignore You (personal development), which, along with Lencioni, also appears in the Top 10 Business Books of the Year, by Harvey Schachter, in Toronto’s Globe and Mail.