Jonah Berger: Contagious (In a Good Way)
It’s not surprising that the new book Contagious: Why Things Catch On, by Jonah Berger, is itself catching on and getting lots of attention. Berger, who is in his early …
It’s not surprising that the new book Contagious: Why Things Catch On, by Jonah Berger, is itself catching on and getting lots of attention. Berger, who is in his early …