The April 2-4 BookPlan 2025: How to Market Your Nonfiction Book, the latest production in this vital yearly series by BK Authors, was an unqualified success. As has been the case in recent years, the event was digital, with plenty of opportunities for participants to engage with both presenters and other participants.
According to its website, “BK Authors is a 501 c3 non-profit community of authors published by Berrett Koehler. Our mission is to help authors get their message out to the world, connect with each other to revitalize our spirits, collaborate on mutual passions, and to provide a supporting community to aid in creating a world that works for all.” Berrett-Koehler published my first book, in 2009.
Earlier this year, on February 5, I wrote about my “Reflections on the 2024 BK Authors Retreat,” held last November in California.
I’ve written in many previous years about this book marketing workshop. As is typical, the presenters, and facilitators/moderators were a mixture of Berrett-Koehler authors, BK staff members/executives, and outside experts/practitioners.
As I did last year and earlier, I have curated books below by presenters, facilitators/moderators, and selected participants. Most of the books have been published by Berrett-Koehler, but I’ve noted the non-BK books with an asterisk. I’ve limited selections to one per author.
If you are curious about the many tools and techniques for marketing nonfiction books, look for registration information early next year for the 2026 virtual workshop!
Marilee Adams (participant): Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Results, 4th edition
Paul Born (participant): Breakthrough Community Change: A Guide to Creating Common Agendas That Change Everything
Fauzia Burke (presenter): Online Marketing for Busy Authors: A Step-by-Step Guide
Chuck Ehrlich (participant): Lymphedema and Lipedema Nutrition Guide: foods, vitamins, minerals, and supplements *
Charles Feltman (participant): The Thin Book of Trust, Third Edition: An Essential Primer for Building Trust at Work
Richard P. Finnegan (participant): Targeting Turnover: Make Managers Accountable, Win the Workforce Crisis
Susan Fowler (participant): Why Motivating People Doesn’t Work…and What Does, Second Edition: More Breakthroughs for Leading, Energizing, and Engaging
Julie Winkle Giulioni (facilitator/moderator): Help Them Grow or Watch Them Go, Third Edition: Career Conversations Organizations Need and Employees Still Want (w/ Beverly Kaye)
Damian Goldvarg (participant): Lead with a Coaching Mindset: How the Best Leaders Unlock Potential
Ben Guttmann (presenter): Simply Put: Why Clear Messages Win—and How to Design Them
Stacey Hall (presenter): Selling from Your Comfort Zone: The Power of Alignment Marketing
Gerald Harris (participant): The Art of Quantum Planning: Lessons from Quantum Physics for Breakthrough Strategy, Innovation, and Leadership
Holly Blue Hawkins (participant): The Green Burial Masterclass Companion *
John Kador (participant): Effective Apology: Mending Fences, Building Bridges, and Restoring Trust
Jennifer B. Kahnweiler (participant): The Introverted Leader, 3rd Edition: Building on Your Quiet Strength
Peggy Kendall (participant): Trust at a Distance: 6 Strategies for Managing in Remote Workspaces (w/ David Horsager)
Jeremy Madsen (facilitator/moderator): The Pyromancer’s Scroll (The Zenitha Saga Book 1) *
Eddie Pate and Jonathan Stutz (presenters): Daily Practices of Inclusive Leaders: A Guide to Building a Culture of Belonging
Rachel Eve Radway (participant): Perceptive: Insights for leaders who feel more, process deeply, and think differently *
Dennis Reina and Michelle Reina (participants): Trust and Betrayal in the Workplace: Building Effective Relationships in Your Organization, Third Edition, revised and updated
Becky Robinson (presenter, sponsor): Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
Bruce Rosenstein (participant): Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life
Ann Van Eron (participant): Open Stance: Thriving Amid Differences and Uncertainty *